Powering the future of timeless design
We’re delighted to announce our partnership with Bang & Olufsen — a company that for more than 100 years has defined timeless craftsmanship in audio — to rethink what battery-powered products can achieve.
Disposable tech is out, giving way to a new era of lasting, intelligent design. For products we use every day, longevity isn’t just desirable, it’s essential. Batteries play a crucial role in this shift. Too often they are treated as consumables, limiting both product design and lifespan. Together with Bang & Olufsen, we want to change that.
By embedding Breathe’s software into product development, Bang & Olufsen can design battery systems that last longer, perform more reliably, and reduce environmental impact. This partnership represents a shared belief: that technology should endure, and that luxury is defined as much by responsibility as it is by beauty.
A software-first approach
Through Breathe Design, Breathe Model, and Breathe Charge, Bang & Olufsen will be able to:
Optimise battery systems holistically for performance, flexibility, and design freedom.
Extend battery lifespan, keeping products in use for more years.
Reduce waste and environmental footprint by avoiding unnecessary replacements.
Preserve the integrity of timeless design, where every component — including the battery — is built to last.
This is what we call a software-defined battery: a system where design, modelling, and control adapt intelligently over time, evolving with each user and with battery health.
“At Bang & Olufsen, we believe true luxury is measured in longevity. This partnership with Breathe enables us to take a decisive step forward in designing battery powered products that not only sound and look extraordinary, but also endure. By embedding intelligent battery management into our development process, we are tackling one of the greatest limitations in modern electronics - battery lifespan - and transforming it into a strength. This is about creating products that stay in use for longer, are easier for users to maintain, reducing waste and preserving the integrity of design. It’s a natural extension of our Luxury Timeless Technology strategy, where performance, circularity, and beauty go hand in hand.”
Mads Kogsgaard Hansen
Director of Product Circularity & Portfolio Planning
Bang & Olufsen
Mads Kogsgaard Hansen, Director of Product Circularity & Portfolio Planning at Bang & Olufsen
What it means for customers
For Bang & Olufsen customers, this translates into a more robust, future-ready user experience:
Extended product longevity without compromising performance.
Intelligent, adaptive charging that protects battery health.
Better repair and replacement options, supporting circular design principles.
The result is luxury audio that not only sounds extraordinary but endures — with batteries that are as capable and lasting as the products themselves.
“At Breathe, we've always believed batteries should empower design, not limit it. Partnering with Bang & Olufsen, a company that has defined timeless craftmanship for a century, gives us the chance to show how software can unlock new possibilities for performance and longevity. We're proud to support their vision, and confident this partnership will help set a new standard for what battery-powered luxury can mean for the future."
Dr Ian Campbell
CEO & Co-Founder
Breathe Battery Technologies
Dr Ian Campbell, CEO & Co-Founder at Breathe
Looking ahead
Breathe’s software – already proven in demanding sectors like smartphones and electric vehicles – will now help Bang & Olufsen define a new standard for luxury audio products: one that balances performance, beauty, and sustainability.
This is only the beginning. Later this year, we look forward to sharing more as the first results of this collaboration come to market.
If you’d like to learn more about how we can support your own product strategy, get in touch with us. We’re always interested in hearing about your batteries. And we love finding new ways to optimise battery system development through software.